Cause Change is an ongoing PSA/AD Sales spot that TVLand does every few months. It consists of pairing with another company to help raise awareness about many things from better health to those helping others in their communities and further.
Working along with Helen Joe, the Senior Designer, we constructed a very simple but fun style for these spots that would be consistent each time. The simplistic drawings we felt were appealing and welcoming. They worked perfectly with a PSA that would like to be informative and inviting.